—  ART DIRECTION & DESIGN

› HELLO

I am a designer and art director specializing in both digital and print media — I have worked on everything from websites and iPad games to double decker bus wraps and twelve-foot-high reflective vinyl lettering installations.
      Please feel free to browse through my recent work on this site, shoot me an email, or download my resume. Or any combination of those things.

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UPMC Stories
Responsive site design. UPMC Stories is a microsite featuring true stories of care and commitment from patients, family members, and UPMC employees. In addition to being able to view these stories, users are encouraged to share their own. The modular grid layout was designed to accommodate multiple screen sizes.

Art Direction, UX, Design

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Sargento
Site redesign. Working with Art Director Harun Zankel, who had established the brand's online aesthetic, I was responsible for designing each page of the site. I also developed the IA model for the registration and recipe review functions, and designed the digital styleguide.

UX, IA, Design

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Ketel One
Design explorations for an online participation platform, which include a stand-alone website and pre-launch social media components. Also shown: out-of-home redesign. My role in both instances was to push the established visual language of the brand's "Gentlemen, This Is Vodka" campaign to create distinctive, contemporary designs.

Design, Illustration

Rebel Waltz
Zine, CD packaging, postcards, individual band posters, and custom stencil type. Held on the 20th anniversary of the fall of Communism in Eastern Europe, Rebel Waltz was a weekend-long music festival featuring Eastern European bands active in the underground music scene behind the Iron Curtain.

Design, Typography

Developed with MTWTF

100 Drawings
Snapshot-based line drawings, one per day for 100 days. Inspired by various other one-per-day self initiated projects seen around the web, I gave myself 15–20 minutes each day to grab a snapshot from around the Flatiron neighborhood (on the street or out the window) and sketch it in Illustrator. Shown are some of the more successful results.

Illustration

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ARASA
Poster series for the Aids and Rights Alliance for Southern Africa educating health care workers and patients about the treatment and prevention of airborne illness. The messages are designed to be read graphically, and the accompanying text will be translated into a variety of languages (shown is the Swazi dialect). Included with the posters is a set of characters which will be provided for future projects and / or educational workshops.

Design, Illustration

Developed with MTWTF & Yujune Park (Synoptic Office)

Bosch
Site reskin. Developed at Grey NY.

Design, UX

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The Vault
File management interface. Developed at Grey NY.

Design, UX

Robitussin Library Game
Rich media expandable. The brief was to create a Whack-a-Mole game in which the player must use Robitussin to suppress coughs in a library, thus avoiding the "shushing" of the librarian. We used randomly-generated modular shelf arrangements and increasing speed over the course of 4–7 rounds to create a simple yet challenging game. Developed at Grey NY with programmer Elena Drozd.

Design, Game Mechanics, UX

"Ice Cream"
Harper's Weekly submission likening our two-party government to chocolate and vanilla ice cream, including an online companion in which users can vote on which type of ice cream they prefer, then view the overall results by state. Developed at Grey NY.

Design, Illustration

UPMC
Proposed site redesign, based on wireframes developed by Razorfish Health. Developed at Grey NY.

Design

Town Hall
Poster proposal for game-show-themed agency event.

Design, Custom Type

Iggy & the Stooges
Screenprinted poster.

Design, Production

Greek Holiday
Proposed poster design for Abingdon Theatre Co.

Design

Ads We Hate*
Poster proposal for agency event.

Design, Illustration

Pan European Picnic Redux
Promotional postcard for an event held to commemorate the twentieth anniversary of a milestone event in the history of the cold war. Just prior to the fall of the Berlin wall, Hungary and Austria arranged a brief opportunity for citizens of East Germany to cross into the West: the original Pan European Picnic.

Design

Developed with MTWTF

IN / An Open Heart
New York City restaurant industry insiders' club night flyer, "IN" hosted by f8 INC; Enneagram workshop promotional postcard.

Design, Production

Digital Natives / Graphically Speaking
Invitation for an exhibition at The Museum at FIT; informal lecture series featuring Carla Echevarria, ECD at R/GA.

Design

Demos | Kratos
Poster for a project exploring the concept of democracy.

Design, Illustration

Demos | Kratos
Selected spreads from the Demos | Kratos book.

Design, Illustration

NCOA
Proposed logo design and applications for NCOA.

Design

Developed with designwajskol

Bevel
Medium and bold weights for the Bevel Spectacles logo, variations on the original wordmark developed by designwajskol. Application development: Point-of-purchase displays, shopping bags, catalog page system.

Design

Developed with designwajskol

Safari 7
Logo for Safari 7. "Safari 7 podcasts reimagine train cars as eco-urban classrooms, inviting travelers to act as park rangers in their city. Safari 7's goal is to highlight the complexity, biodiversity, conflicts, and potentials of our urban ecosystems." More About Safari 7 here.

Design

Developed with MTWTF

Holly Park Digital
Logo for a digital production studio.

Design

El Museo Del Barrio
Imagined re-branding of El Museo Del Barrio.

Design

Smith Union Market
Imagined re-branding of Carroll Gardens fixture.

Design

Diwip Games
Proposed logo for social network based gaming company.

Design

Developed with Tal Amiram

Landscapes of Quarantine
Exterior and interior graphics for group exhibition exploring the spaces of quarantine, from Level 4 biocontainment labs to underground nuclear waste repositories. Held at the Storefront for Art and Architecture, curated by Future Plural: Geoff Manaugh (BLDGBLOG) and Nicola Twilley (Edible Geography).

Production

Developed with MTWTF

T.J.Maxx: MaxxLife
Illustration for a proposed online game in which people could combine their T.J.Maxx "finds" into unique ensembles which would then be modeled and voted upon. Developed at Grey NY.

Illustration

Think Inside the Box
Type experiment.

Design

Grey Chops
Logo for in-house design group.

Design

C. Closer
Type Experiment.

Design

Josh & Megan 2010
Illustration series for (my) wedding invitation and related materials.

Design, Illustration

The Humor Code
Proposed book jacket illustration.

Design

Hole in the Wall Gang
T-shirt designs for Paul Newman's Hole in the Wall Gang camp, a pro bono client of Grey NY.

Design, Illustration

Verso
Type experiment.

Design, Production

Developed with Tal Amiram

Untitled
Tape, wall, cat.

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