— ART DIRECTION & DESIGN

› HELLO
I am a designer and art director specializing in both digital and print media.
Currently I am employed as a Senior Digital Designer at
Grey NY, where I work on everything from
website designs to iPad games to double decker bus wraps.
Please feel free to browse through my recent work on this site, shoot me an email,
or download my
resume. Or any combination of those things.
You can totally use your KEYBOARD to NAVIGATE





UPMC Stories
Responsive site design. UPMC Stories is a
microsite featuring true stories of care and commitment
from patients, family members, and UPMC employees. In addition to being able to view these stories, users are
encouraged to share their own. The modular grid layout was designed to accommodate multiple screen sizes.
—
Art Direction, UX, Design






Sargento
Site redesign. Working with
Art Director Harun Zankel, who had established the brand's online aesthetic,
I was responsible for designing each page of the site. I also developed the IA
model for the registration and recipe review functions, and designed the digital styleguide.
—
UX, IA, Design






Ketel One
Design explorations for an
online participation platform, which include a stand-alone website and pre-launch social media
components. Also shown: out-of-home redesign.
My role in both instances was to push the established visual language of the brand's "Gentlemen,
This Is Vodka" campaign to create distinctive, contemporary designs.
—
Design, Illustration







Rebel Waltz
Zine, CD packaging,
postcards, individual band posters, and custom stencil type.
Held on the 20th anniversary of the fall of Communism in Eastern Europe,
Rebel Waltz was a weekend-long music festival featuring Eastern European bands active in the
underground music scene behind the Iron Curtain.
—
Design, Typography
Developed with MTWTF










100 Drawings
Snapshot-based line drawings,
one per day for 100 days. Inspired by various other one-per-day self initiated projects
seen around the web, I gave myself 15–20 minutes each day to grab a snapshot from
around the Flatiron neighborhood (on the street or out the window) and sketch it
in Illustrator. Shown are some of the more successful results.
—
Illustration




ARASA
Poster series for the Aids and Rights Alliance for Southern Africa
educating health care workers and patients about the treatment and prevention of
airborne illness. The messages are designed to be read graphically, and the accompanying text
will be translated into a variety of languages (shown is the Swazi dialect). Included with the posters is a set of characters
which will be provided for future projects and / or educational workshops.
—
Design, Illustration
Developed with MTWTF & Yujune Park (Synoptic Office)

T.J.Maxx: Ista Magazine
Ista was a proposed Facebook-based magazine featuring curated, brand-specific content such as guest articles from fashion bloggers
and T.J.Maxx buyers. Developed at Grey NY.
—
Design

The Vault
File management interface. Developed at Grey NY.
—
Design, UX

Robitussin Library Game
Rich media expandable. The brief was to create a Whack-a-Mole
game in which the player must use Robitussin to suppress coughs in a library, thus avoiding the "shushing" of the librarian. We used
randomly-generated modular shelf arrangements and increasing speed over the course of 4–7 rounds to create a simple yet challenging game.
Developed at Grey NY with programmer Elena Drozd.
—
Design, Game Mechanics, UX

Hess
Facebook cover photo featuring various Hess Toy Truck models. Developed at Grey NY.
—
Design

"Ice Cream"
Harper's Weekly submission likening our two-party government to chocolate and vanilla ice cream, including an online companion in which users can vote on which type
of ice cream they prefer, then view the overall results by state. Developed at Grey NY.
—
Design, Illustration

Banana Boat
Facebook landing tab, products tab. Developed at Grey NY.
—
Design, UX

Wonder Hero
Facebook-based contest. Developed at Grey NY.
—
Design

Linda Nguyen
Photography portfolio.
—
Design, UX, Coding

UPMC
Proposed site redesign, based on wireframes developed by Razorfish Health. Developed at Grey NY.
—
Design

Town Hall
Poster proposal for game-show-themed agency event.
—
Design, Custom Type

Iggy & the Stooges
Screenprinted poster.
—
Design, Production

Greek Holiday
Proposed poster design for Abingdon Theatre Co.
—
Design

Ads We Hate*
Poster proposal for agency event.
—
Design, Illustration

Pan European Picnic Redux
Promotional postcard for an event held to commemorate the twentieth
anniversary of a milestone event in the history of the cold war. Just prior to the fall
of the Berlin wall, Hungary and Austria arranged a brief opportunity for citizens
of East Germany to cross into the West: the original Pan European Picnic.
—
Design
Developed with MTWTF

IN / An Open Heart
New York City restaurant industry insiders' club night flyer, "IN" hosted by f8 INC; Enneagram workshop
promotional postcard.
—
Design, Production

Digital Natives / Graphically Speaking
Invitation for an exhibition at The Museum at FIT; informal lecture series featuring Carla Echevarria, ECD at R/GA.
—
Design

Demos | Kratos
Poster for a project exploring the concept of democracy.
—
Design, Illustration

Demos | Kratos
Selected spreads from the Demos | Kratos book.
—
Design, Illustration
Bevel
Medium and bold weights for
the Bevel Spectacles logo, variations on the original wordmark developed by designwajskol.
Application development: Point-of-purchase displays, shopping bags, catalog page system.
—
Design
Developed with designwajskol

Safari 7
Logo for Safari 7. "Safari 7 podcasts
reimagine train cars as eco-urban classrooms, inviting travelers to act as park
rangers in their city. Safari 7's goal is to highlight the complexity, biodiversity,
conflicts, and potentials of our urban ecosystems."
More About Safari 7 here.
—
Design
Developed with MTWTF

Holly Park Digital
Logo for a digital production studio.
—
Design

El Museo Del Barrio
Imagined re-branding of El Museo Del Barrio.
—
Design

Smith Union Market
Imagined re-branding of Carroll Gardens fixture.
—
Design

Landscapes of Quarantine
Exterior and interior graphics for group exhibition
exploring the spaces of quarantine, from Level 4 biocontainment labs to underground
nuclear waste repositories. Held at the Storefront for Art and Architecture,
curated by Future Plural: Geoff Manaugh
(BLDGBLOG)
and Nicola Twilley
(Edible Geography).
—
Production
Developed with MTWTF

T.J.Maxx: MaxxLife
Illustration for a proposed online game in which people
could combine their T.J.Maxx "finds" into unique ensembles which would then be modeled
and voted upon. Developed at Grey NY.
—
Illustration

Think Inside the Box
Type experiment.
—
Design

Grey Chops
Logo for in-house design group.
—
Design

C. Closer
Type Experiment.
—
Design

Josh & Megan 2010
Illustration series for (my) wedding invitation and related materials.
—
Design, Illustration

The Humor Code
Proposed book jacket illustration.
—
Design

Hole in the Wall Gang
T-shirt designs for Paul Newman's Hole in the Wall Gang camp, a pro bono client of
Grey NY.
—
Design, Illustration

Untitled
Tape, wall, cat.
