— ART DIRECTION & DESIGN
Welcome to the portfolio site of Joshua Hearn.
I am a Designer and Art Director specializing in both digital and print media. Since receiving a BFA from the FIT School of Art and Design in New York City in 2009, I have worked independently, as a freelancer, and as a staff member for various studios, agencies, and brands, including:
Grey New York, MTWTF, designwajskol, Logo, Godiva, and NYCEDC.
Please feel free to browse through my recent work on this site (you can navigate via your arrow keys), contact me
here, or download my resume. Or any combination of those things.
Rebel Waltz
Zine, CD packaging,
postcards, individual band posters, and custom stencil type.
Held on the 20th anniversary of the fall of Communism in Eastern Europe,
Rebel Waltz was a weekend-long music festival featuring Eastern European bands active in the
underground music scene behind the Iron Curtain. The festival was an original production of Extremely Hungary,
a festival showcasing contemporary Hungarian visual, performing, and literary arts
in New York and Washington, D.C., throughout 2009.
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Design
Developed with MTWTF
Linda Nguyen
Photography portfolio.
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Design, UX, Coding
Ice Cream
Harper's Weekly submission likening our two-party government to chocolate and vanilla ice cream, including an online companion in which users can vote on which type
of ice cream they prefer, then view the overall results by state. Developed at Grey NY.
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Design, Illustration
Bosch
Proposed home page redesign, part of the winning pitch. Developed at Grey NY.
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Design
Wonder Hero
Facebook-based contest. Developed at Grey NY.
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Design
UPMC
Proposed site redesign, based on wireframes developed by Razorfish Health. Developed at Grey NY.
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Design
The Vault
File management interface. Developed at Grey NY.
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Design, UX
Iggy & the Stooges
Screenprinted poster.
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Design, Production
Greek Holiday
Proposed poster design for Abingdon Theatre Co.
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Design
Pan European Picnic Redux
Promotional postcard for an event held to commemorate the twentieth
anniversary of a milestone event in the history of the cold war. Just prior to the fall
of the Berlin wall, Hungary and Austria arranged a brief opportunity for citizens
of East Germany to cross into the West: the original Pan European Picnic. From MTWTF.
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Design
IN, An Open Heart
New York City restaurant industry insiders' club night flyer, "IN" hosted by f8 INC; Enneagram workshop
promotional postcard.
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Design, Production
Digital Natives / Graphically Speaking
Invitation for an exhibition at The Museum at FIT; informal lecture series featuring Carla Echevarria, ECD at R/GA.
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Design
Demos | Kratos
Poster for a project exploring the concept of democracy.
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Design, Illustration
Demos | Kratos
Selected spreads from the Demos | Kratos book.
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Design, Illustration
NCOA
Proposed logo design and applications for NCOA.
Developed with designwajskol.
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Design
Bevel
Medium and bold weights for
the Bevel Spectacles logo, variations on the original wordmark developed by
designwajskol.
Application development: Point-of-purchase displays, shopping bags, catalog page system.
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Design
Safari 7
Logo for Safari 7. "Safari 7 podcasts
reimagine train cars as eco-urban classrooms, inviting travelers to act as park
rangers in their city. Safari 7's goal is to highlight the complexity, biodiversity,
conflicts, and potentials of our urban ecosystems." Developed with
MTWTF.
More About Safari 7 here.
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Design
Holly Park Digital
Logo for a digital production studio.
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Design
El Museo Del Barrio
Imagined re-branding of El Museo Del Barrio.
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Design
Smith Union Market
Imagined re-branding of Carroll Gardens fixture.
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Design
Diwip Games
Proposed logo for social network based gaming company. In collaboration with
Tal Amiram.
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Design
Landscapes of Quarantine
Exterior and interior graphics for group exhibition
exploring the spaces of quarantine, from Level 4 biocontainment labs to underground
nuclear waste repositories. Held at the Storefront for Art and Architecture,
curated by Future Plural: Geoff Manaugh
(BLDGBLOG)
and Nicola Twilley
(Edible Geography).
Developed with MTWTF.
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Production
Hole in the Wall Gang
T-shirt designs for Paul Newman's Hole in the Wall Gang camp, a pro bono client of
Grey NY.
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Design, Illustration
Grey Chops
Logo for in-house design group.
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Design
Verso
Type experiment. In collaboration with
Tal Amiram.
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Design, Production
Close Typeface
Ornamental typeface design.
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Design
Josh & Megan 2010
Illustration series for (my) wedding invitation and related materials.
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Design, Illustration
Untitled
Tape, wall, cat.
You can use your KEYBOARD to NAVIGATE !
Ketel One
Design explorations for an
online participation platform, which include a stand-alone website and pre-launch Facebook
components. Also shown: out-of-home redesign.
My role in both instances was to push the established visual language of the "Gentlemen,
This Is Vodka" campaign to create distinctive, contemporary designs.
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Design, Illustration
Sargento
Site redesign. The previous
Flash-based site was difficult to navigate and did not effectively communicate its content.
Our team brought the site's main features — recipes & products — to center
stage and designed a clear, intuitive user interface to make the site's content easily accessible.
Working with Art Director Harun Zankel, who had established the brand's online aesthetic,
I was responsible for designing each page of the site. Additionally, I developed the IA
model for the log-in and registration functions, and designed the digital styleguide.
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UX, IA, Design
T.J.Maxx
Two proposed social media
extensions of the Maxxinista campaign. MaxxLife was an online game along the
lines of Project Runway in which people could combine their T.J.Maxx "finds" into unique
ensembles which would then be modeled and voted upon.
Ista was a Facebook-based
magazine featuring curated, brand-specific content such as guest articles from fashion bloggers
and T.J.Maxx buyers.
My role in both projects was to design key visuals for presentation to the client.
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Illustration, Branding, Design
UPMC Stories
Responsive site design. UPMC Stories is a
microsite featuring true stories of care and commitment
from patients, family members, and UPMC employees. In addition to being able to view these stories, users are
encouraged to share their own. The modular grid layout was designed to accommodate multiple screen sizes.
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Art Direction, UX, Design
ARASA
Poster series for the Aids and Rights Alliance for Southern Africa
educating health care workers and patients about the treatment and prevention of
airborne illness. The messages are designed to be read graphically, and the accompanying text
will be translated into a variety of languages (shown is the Swazi dialect). Included with the posters is a set of characters
which will be provided for future projects and / or educational workshops.
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Design, Illustration
